FunnelFlux allows you to find your profitable traffic segments and the non-profitable ones. The concept is best illustrated through an example:
Imagine you have a squeeze page and then promote affiliate products on the backend. You are sending traffic to this squeeze page through multiple channels, like Bing Ads, Facebook Ads, Solo Ads etc.
With this data you can then change your ad targeting to only pay for the converting traffic and stop wasting money on the non-converting one. This is what we call campaign optimization and FunnelFlux is the best software for that.